The childhood immunisation schedule is not necessarily top-of-mind when you have a new baby. Yet ensuring your child has the right immunisations at the right time is important. It protects them, your family and the community from disease. So to help ensure parents keep track of immunisations we designed an app that would prompt them to make an appointment with their doctor when their baby’s next shot was due, with a distraction game to take the focus off the injection. We promoted the app to health professionals and new parents through campaign and digital campaign.  The launch of the Vaximate app was so successful in Australia it has now available in other countries.

Head of Copy/Writer

The Global Awards - Finalist Integrated Campaign.