As interesting as watching grass grow. Working in healthcare has meant I've become familiar with both the pharma and farmer world. 

This TV Spot for Fastac, a pasture insecticide that kills red-legged earth mites and pasture cockchaffers, had a minuscule budget. But we had a big idea. And a client with a sense of humour.

It was the first time I entered my work into Cannes Lions. 

I was so sure it had a chance I covered half the entry cost. Entering Cannes Lions was also a first for the agency I was working for.

And it was shortlisted.

It was a winner for the client too with a big increase in sales.

Role: Writer

Cannes Lions — Shortlisted; New York Festivals — Silver World Medal.