A hot health talk in Cannes. We needed a campaign that would drive advertising creatives and clients to see our panel “Making Health Tech Human" at Lions Health.
The presentation would be partly delivered by a chatbot that we called docbot. So we used docbot to entertain by providing answers to "medical" (physical and mental health) questions related to the Cannes Lions Festival event.
This was applied to brochures, posters, social posts, a video and the presentation itself.
Role: Creative Director
Graphis Awards — Silver.