Not cutting it. Antihistamines were available over the counter, so most brands stopped advertising directly to doctors. We saw this as an opportunity to position Aerius as the antihistamine doctors could recommend when other antihistamines weren’t cutting it. We offered the reassurance that Aerius provides relief from even distressing symptoms. The expression of this was simple with literally cut-through visuals that helped the brand become top of mind with HCPs.

Role: Creative Director / Writer

Global Awards — Finalist; The Rx Show — Finalist.