Don’t leave them in the dark. Schizophrenia is a difficult diagnosis. Having a family member or other carer stick by you if you're diagnosed, and a strong support network can significantly assist with a positive outcome. But to provide support carers need to be informed. Research found carers had trouble accessing reliable information on the condition, treatment options and the support services available - they felt like they were fumbling in the dark. To address this we developed a resources website, and drove people to it through our 'Don't be left in the dark' campaign which included experiential night installations, posters, leaflets, digital ads and social media.

Role: Creative Director/Writer

PR Week Asia Awards — Gold; IPA Best of Health Awards — Bronze x 2; Global Awards (NY Festivals) — Global Best Integrated Campaign.