Getting under the hood. I work with Under the Sisterhood as a creative partner and creative director, supporting the ideas, stories, and campaigns that help bring the platform to life. My involvement has stretched across a mix of creative and strategic projects, from the DocuArt™ short film and Women’s March of Voices to social media campaigns, the Sister of the Year Awards, and the naming of SisterGood, the not-for-profit arm of the brand.

A big part of my role has been helping shape how these ideas are expressed, finding the right words, tone, names, concepts, and creative direction so the work feels clear, meaningful, and human. Across everything, I’ve been drawn to the heart of Under the Sisterhood: creating space for women’s lived experiences to be seen, shared, and valued..