Getting under the hood. I work with social impact and storysharing company Under the Sisterhood as creative director, supporting the ideas, stories, and campaigns that help bring the platform to life. My involvement has stretched across a mix of creative and strategic projects, from the DocuArt™ short film project to campaigns, events and social media.
A big part of my role has been helping shape how these ideas are expressed, finding the right words, tone, names, concepts, and creative direction so the work feels clear, meaningful, and human. Across everything, I’ve been drawn to the heart of Under the Sisterhood: creating space for women to share their lived experiences, deepen understanding, and inspire change.
Role: Creative Director/Writer