Aging with attitude. By 2035, the number of of people over 65 will outnumber children for the first time in US history. As aging is inevitable and just a part of life, we wanted to create a movement that would help connect people in the 55+ age-group and celebrate aging with attitude. We did that largely through a social media campaign. At the same time we collected data that would help our start-up client develop products to enhance their lives.

Role: Creative Director/Writer