Listen to your mouth. Millions of Australians were suffering from oral health problems. Most weren't doing anything about it. Mouths were being neglected.  So we worked to change that, developing a simple graphic campaign with mouths literally demanding attention. The campaign cut through the clutter and resulted in Australians having healthier mouths and GSK having a healthy increase in market share for products in their oral health portfolio.

Role: Creative Director/Writer

The Global Awards - Global Best Integrated Campaign.