Gamble and you could lose big time. Wheat and barley crop growers were aware that they should be rotating herbicides. But many chose not too. Instead they were using an inexpensive herbicide continuously with the intention of saving money. Short-sighted, because the cost of herbicide resistance that could occur as a result could be devastating. We showed this through a highly visual campaign about the importance of rotating between their inexpensive herbicide and our client’s advanced herbicide, Boxer Gold. Doing anything else would be reckless–it means they’d be gambling with their livelihoods.

Role: Writer