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HUMIRA: OWN CROHN’S
Empowering patients to take ownership of their Crohn’s disease is essential for achieving the best possible outcomes. When patients actively engage in managing their condition, they gain a deeper understanding of their bodies, track symptoms more effectively, and stay proactive with treatments. This level of ownership better equips them to handle flare-ups and manage their long-term health.
It was crucial for healthcare providers to recognise the importance of this approach and how our treatment supports the journey. With this insight, we developed the "Own Crohn's' campaign for patients and healthcare professionals. This is the IVA we created for reps to use with HCPs, designed to emphasise the value of patient empowerment in managing Crohn’s disease.
Head of Copy