Human Longevity, Inc. is devoted to compiling and analyzing more genotypic and phenotypic data—to generate unprecedented insights into what makes us who we are, and what we can do to change our circumstances. Because it was a different proactive future thinking healthcare offering we needed to create a whole new category for it: health intelligence

We trademarked the tagline “Your Health Intelligence Partner” named a suite of intelligent sequencing products called HLIQ, launched a dynamic web platform that defined health intelligence, and drove people to it with a series of billboards and banners promoting HLI’s first product— Health Nucleus in a campaign designed to run in the lead up to the  New Year. when people were making new year's health resolutions. 

Creative Director

The Creative Floor Awards-finalist x 2.                                                       PM360 Creative Awards-finalist.

HLI–YOUR HEALTH INTELLIGENCE PARTNER

Human Longevity, Inc. (HLI), founded by Dr. J. Craig Venter, aims to revolutionize healthcare by using genotypic and phenotypic data to predict and prevent diseases. To introduce this proactive approach, we developed the concept of Health Intelligence and trademarked the tagline “Your Health Intelligence Partner.” We launched the HLIQ product suite, a series of advanced sequencing tools, and a web platform explaining health intelligence. A New Year’s campaign, featuring billboards and banners for Health Nucleus, targeted individuals making health resolutions, earning a Silver Creative Floor Award for its impactful strategy and execution

Creative Director

Silver Creative Floor Award.